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Your Press Release Sucks

I get at least a couple of crappy press releases about stuff I don’t care about a week. Just because I list my email address on this site doesn’t mean you have my permission to spam me with irrelevant stuff.

Accordingly, I found this post from Andy Sernovitz at Damn, I Wish I Thought of That particularly relevant…

Q. How do we STOP a blogger from writing about us?

A. Send them a canned pitch from your PR firm.

These pitches are awful, off-topic, and off-putting. They also all look the same. Why would a blogger write a post being pushed by some junior PR rep? Every other blog is going to have the identical post.

These pitches are instant turn-offs to bloggers. We get them every day. And we never write about these companies again.

When tracking the effectiveness of your blogger outreach campaigns, I know you track how many posts were written. But do you track how many bloggers you turned into enemies? (I bet your agency doesn’t send you that stat.)

Andy’s blog is a daily must read. Subscribe now.


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Have any questions or comments about this post? Email me at chris@gomakethings.com or contact me on Twitter at @ChrisFerdinandi.

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