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Shopping Cart UX

A Target shopping cart

You probably don’t think about shopping carts as having a user interface, but they do. Target has done something pretty neat to improve the UI, and by extension, the UX, of their shopping carts.

They made the entire top rail a handle.

I’d never thought about this until I went to grab my cart from the front this weekend. The curved edge with space for your fingers makes pulling and steering the cart a lot easier—particularly useful when navigating a crowded store.

What’s a small change you can make to one of your projects that makes life a little bit easier for your users?

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Have any questions or comments about this post? Email me at or contact me on Twitter at @ChrisFerdinandi.

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