Make subscriptions opt-in
This weekend I renewed my subscription to FastCompany magazine. It’s literally the only magazine I still get in print. Yea, it’s that good.
I’ve been a subscriber for the last year, and already have my account setup so that I don’t receive emails about promotions, events or partner offers.
So I find it particularly annoying that FastCompany opts me back in to these things during the renewal process.
If they wanted to just ask me if I’d like to reconsider, I’d be cool with that. But default to opted-out, not opted-in. Sure, they may trick me into signing up because I don’t notice. And maybe every now and then, someone will be pleasantly surprised.
But I’d just be pissed off that they took advantage of our relationship.