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Make life easier for your customer

A few weeks ago, Hurricane Irene beat up the Northeast coast of the US pretty bad. Some areas of New England were without power for over a week.

Hardware stores saw a run on generators. Lowe’s made it easy.

When you walked into the store, they had a row of flatbed carriages pre-loaded with a generator, connector cable and gas canister. Grab-and-go shopping. What a great way to make life easier for your customers!

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Have any questions or comments about this post? Email me at or contact me on Twitter at @ChrisFerdinandi.

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