Skip to main content Skip to secondary navigation Accessibility Feedback

Jony Ive on naming things

Check out Jony Ive discussing design on this delightful video from the BBC show Blue Peter…

If we’re thinking of a lunchbox, we’d be really careful about not having the word “box”… already give you bunch of ideas that could be quite narrow. Because you think of a box being a square and like a cube. And so we’re quite careful with the words we use because those can sort of determine the path that you go down.

Via 9To5Mac and Daring Fireball

Have any questions or comments about this post? Email me at chris@gomakethings.com or contact me on Twitter at @ChrisFerdinandi.

Get Weekly Digests