When I talk about mobile-friendly design, I’m really using a familiar shorthand for “device-agnostic design.”
What I mean by that is that your website should work on any device that can access the web: smartphones and tablets, of course, but also smart TVs, gaming consoles, and these days, even cars.
If people can access your website on a device, they will. Over the last three years, PAWS New England’s website has been visiting by over 800 different kinds of web-connected devices, including a Nintendo DS.
It forces you to focus on your entire user experience
The wonderful thing about focusing on mobile-friendly design, though, is that when you focus on making sure your site works anywhere, you start paying more attention to the entire experience of interacting with your organization in a way that you didn’t before.
You prioritize performance over flashy features, which helps increase the number of people who visit your site and your overall revenue.
You make sure your site works even when code breaks or files don’t load, and as a result your visitors can access your content faster, which makes them happy.
You ensure that people who are color blind, visually impaired, or suffer from neurological and muscular disabilities are still able to use your website, which helps you reach more people and provides a better experience for people without disabilities, too.
You reduce the number of fields on your forms, which makes them easier to complete for everyone, not just mobile users.
You make sure that everyone, everywhere, can start using your site on one device, then continue on another, without any break in the user experience.
A better user experience is better for your bottom line
Is it any wonder that mobile-friendly websites generate more revenue than desktop-only sites—even when someone visits from a desktop computer?
Done right, they provide a better experience for everyone.