Facebook Mobile Web vs. Native App Usage
Facebook gets traffic from 7,000 devices a day via the mobile web, compared to what looks like about a third of that from both iOS and Android native apps. The Facebook app is currently one of the top 50 most downloaded apps in the Apple App Store, and is #4 under social networking. And yet they get more traffic from their mobile HTML5 website than from their Android and iOS apps combined.
Native apps are great. Personally, I’d rather use the Facebook app than visit their site on mobile Safari. But people are still going to websites, even sites they visit regularly, on their mobile devices.
If I had to pick just one to focus on first, most of the time (there are no absolutes), I’d go with a mobile-first website and then build a native app if I could. This is a great example of why.
Photo by Maximiliano Firtman.