Skip to main content Accessibility Feedback

Details matter

There’s no such thing as stupid users. Only bad design.

I manage an internal newsletter at EMC, and the easiest way to sign-up users is through a basic Google Docs Form. Because it’s a work newsletter, I only want people signing up with work emails, so I put a note on the form: “Work email address required.”

I still got a lot of signups with gmail, hotmail and yahoo addresses.

Then I made a small change. Instead of labeling the field “email,” I changed it to “work email.” Viola! No more personal email addresses!

Good design is in the details.

Before #

After #

🔥 Level-up your JavaScript skills! All of the Vanilla JS Pocket Guides have been updated for ES6 with new methods, techniques, and browser APIs. Learn more →

Have any questions or comments about this post? Email me at or contact me on Twitter at @ChrisFerdinandi.

Get Daily Developer Tips