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Method founders Eric Ryan and Adam Lowry on organizational culture…

The greater the effort to formalize it--to box it in with structure and guidelines--the faster culture slips away. Nevertheless, diligent HR pros devote dense manuals full of prescriptive theory to its creation, only to throw up their hands, exasperated, when it materializes spontaneously in the ranks of unassuming start-ups all around them.

From their new book, The Method Method. Via Fast Company.