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Consumer-driven IT

One of the interesting things about technology in big business today is that decisions are being driven as much by consumers as they are by IT departments. Employees are asking their companies to support iPhones, Androids and iPads, and companies do.

What employees aren’t really asking for is more Blackberry options, which is probably why BlackBerry’s new strategy is to “refocus on Enterprise.” You can see it already in their “We want tools, not toys” ad campaign.

Here’s the thing, though: Business people do want toys. They want tools, too, no doubt. But if you’re going to carry one device, why shouldn’t it do a bunch of things really well?