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Ads on Blogs

I’m not a fan of ads on blogs.

They’re ugly. There’s usually too many of them. They add visual clutter and distract from the user experience. And I’ve seen people put making a few bucks ahead of good content.

But not too long ago, I started seeing Ads by the Deck appear on a few of my favorite blogs. The brain child of Coudal Partners, the deck offers beautiful, minimal ads to a highly targeted audience – design professionals. They control what sites the ads appear on, and require those sites to post just a single ad. Fusion Ads uses a similar model.

I like this model. The ads are obvious but unobtrusive. They feel like they belong there, and they fit the audience very well.

The Empty Sidebar #

Go Make Things has a minimal sidebar. After I spoke at TSW two weeks ago I removed the banner from my site, and it felt a bit empty. I wasn’t sure how to fill the space.

I decided to try something new: A single, unpaid ad for PAWS New England, an organization I care deeply about.

They rescue abandoned, neglected and abused dogs from high-kill shelters and place them in safe, loving homes. They work closely with a shelter in Tipton County, TN, that has an 85% kill rate. For every ten dogs that go in, only one or two come out.

Last year, my wife and I adopted our newest dog, Bailey, from PAWS. Shortly thereafter, I helped them redesign their website, setup a Facebook Fan Page, and create some branding materials. We continue to partner on an ongoing basis.

So for the next month or so, they’ll get a banner on Go Make Things. Next month, I may switch it up with another organization I like. Who knows.

And if you’re looking for a great dog from an amazing organization, check out PAWS. They’re awesome.

🚀 I just relaunched my Vanilla JS Pocket Guides with new code examples and real projects to help tie everything you’ll learn together. Check it out.

Have any questions or comments about this post? Email me at or contact me on Twitter at @ChrisFerdinandi.

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